Six Flags Perks & Play

Introducing Perks & Play: The Evolution of Loyalty

Loyalty programs in the entertainment industry are fluid, constantly evolving to align with what families actually need and want. Historically, many programs relied on complicated earning systems – often requiring you to visit a certain number of times within a specific month just to unlock a coupon for the next month. While this structure rewarded frequency, it didn’t always align with the busy schedules of modern families.

For 2026, we are refining our approach based on extensive customer feedback and advancements in marketing technology. The goal is simple: lift restrictions and give Passholders an equal chance to maximize their visits when reward campaigns are active. This philosophy created Perks & Play, a robust platform designed to tap into emotional loyalty.

The new strategy focuses on delivering rewards that are both transactional and emotionally relevant. We want to reinforce that holding a Season Pass makes your day just that much better. Whether it is taking advantage of a discount on the latest merchandise to add to your collection or sharing the thrill with a loved one through a Bring-a-Friend Ticket, the program is designed to instill real value.

Pass Perks: Rewards Without the Wait

One of the most significant updates for the 2026 season is the complete overhaul of Pass Perks. If you held a Season Pass in 2025, you might remember the “visit-to-earn” model where rewards were unlocked based on monthly attendance. That model ended last season.

No More Complicated Requirements

The new Pass Perks program, which officially kicks off in late January (starting with Knott’s Berry Farm and rolling out broadly), removes the hurdles. If you have the Pass, you get the Perks. It’s that simple.

There are no visit requirements or complex point systems to track. Pass Perks will become available to active Passholders and Members throughout the season simply by virtue of being a member. This means you do not have to worry about squeezing in two visits in March just to get a deal in April. Instead, rewards are broadly distributed to all active accounts once a campaign is announced.

Where to Find Your Pass & Perks Rewards

We have streamlined the digital experience to ensure your benefits are always at your fingertips. All Pass Perks live in a dedicated section of the Six Flags Mobile app. This centralized hub allows you to view available offers, track redeemed perks, and see expired ones. Additionally, the visit counter remains in place so you can track your fun throughout the season.

To ensure you never miss a drop, reward campaigns will be communicated across all channels. You will receive notifications via:

• Dedicated emails to opted-in accounts
• Connections newsletters
• Mobile app push notifications
• SMS text messaging
• In-park signage

A Bounty of Exclusive Offers

The variety of rewards available in 2026 is more extensive than ever before. These offers are valid for a limited time at select locations and are designed to stack with or supplement your standard Season Pass discounts. While validity will vary, with most active for one to two weeks, the savings are substantial.

Passholders can look forward to a diverse mix of rewards throughout the season, including:

• Extended Food & Beverage Discounts: Savings on specific products, locations, or wide ranges of snacks and meals.
• BOGO 50% Off: Buy-one-get-one offers on food, beverages, and even merchandise.
• Merchandise Savings: Spend-and-save offers off your total transaction or discounts on specific items to help you grab that hoodie or souvenir you’ve been eyeing.
• Ticket Offers: Discounts on Bring-A-Friend tickets and, crucially, FREE Bring-A-Friend tickets during select campaigns.
• Add-On Discounts: Savings on Fast Lane, Dining Plans, and Drink add-ons.
• Loyalty Reward Currency: In-park digital currency that you can spend just like cash on food and merchandise.
• And more!

This new structure applies to all Six Flags parks in North America (excluding La Ronde) and ensures that every Passholder has the opportunity to enhance their visit with exclusive savings.

Why Join the Six Flags Family? The Value of Membership

The landscape of family entertainment is competitive, but the 2026 Season Pass program stands out by focusing on what matters most: the customer experience. By shifting away from restrictive earning structures and investing in a flexible, digitally integrated loyalty program, we are ensuring that every family feels like a VIP.

More Than Just Rides

A Season Pass is an investment in time together. It is the freedom to visit for just a few hours to catch a show and grab dinner, or to spend an entire Saturday marathon-riding the biggest coasters. With the addition of Pass Perks, that investment goes even further. The ability to bring a friend for free, save on meals, and access exclusive merchandise means the value of your pass grows with every use.

A Community of Fun

The introduction of the online gaming hub, Midway Arcade, creates a community that extends beyond the park gates. It allows parents, teenagers, and thrill-seekers to stay connected to the fun year-round. It drives anticipation for the next visit and offers genuine opportunities to upgrade your experience for free.

Six Flags Midway Arcade

Step right up to the Midway Arcade! Play virtual classic Six Flags carnival games, test your skills for a chance to win in-park prizes, and check your spot in the global leaderboards. Coming Soon